East Lyme — Jeff Benedict's
latest book is the first he's ever written that wasn't his idea, and
while he's garnered plenty of notice — as well as some notoriety —
for his previous efforts, no other book has made him this happy.
Best known in Connecticut for “Without Reservation,” which
challenged the legitimacy of the Mashantucket Pequots and some say
helped derail federal recognition and casino development for other
state tribes, Benedict is better-known nationally for “Out of
Bounds” and “Pros and Cons,” about abuses in the sports industry.
Now comes “The Mormon Way of Doing Business: Leadership and
Success Through Faith and Family,” which neatly fits the author's
personal and career paths.
As a Mormon, said Benedict, it gave him great pleasure to
interview some of the most successful businessmen in his church's
history. And as a writer known for zeroing in on hot contemporary
issues, its subject — religion and public life — couldn't be more
timely.
“This book was not written for Mormons,” he said last week at
home in Niantic, rather it is aimed at business people and general
readers. Nor was it written to try to convert anyone to the Mormon
faith.
“There's not a lot of news here for members of the church,”
Benedict said. But it may surprise them to discover that men like
Gary Crittenden, chief financial officer at American Express, and
Kim Clark, former dean of the Harvard Business School, are Mormons.
It surprised Benedict, after all, when he first realized how many
Mormons were so prominent in American business.
Through interviews with eight top executives who are devout
Mormons, as well as their families, Benedict tells how these men's
religion helped mold their success. But the values promoted aren't,
by any means, exclusively Mormon.
Honesty. Fidelity. Charity.
The book illustrates how for the CEOs of Dell Computers, JetBlue
Airways, Madison Square Garden and business advisory giant
Deloitte & Touche, these practices aren't only pleasing to
God, but good for the corporate bottom line.
At a time when the news is replete with stories of corporate
scandals and lavish lifestyles of lavishly compensated CEOs, and
with a Mormon ex-governor, Mitt Romney of Massachusetts, eyeing a
presidential bid, it's not surprising that Mormon values should
generate an unusual amount of interest.
Plus, the religion is still not well understood by many
Americans, some of whom — egged on by a popular HBO series, “Big
Love” — continue to associate it with polygamy, despite the fact
that polygamy was outlawed by the (Mormon) Church of Jesus Christ of
Latter-day Saints in 1890.
Friday night, about 220 people turned out for a panel discussion
in New Canaan, a kick-off event for the book and an accompanying
documentary, made by Benedict. The atmosphere, all upbeat and
appreciative, was in stark contrast to contentious forums held in
the wake of the publication of “Without Reservation” in 2000.
Benedict followed up that book by leading an anti-casino
expansion movement, and had a brief foray into politics, losing a
2002 bid for the Democratic 2nd District congressional nomination to
Joe Courtney.
Today, he is every bit as driven as he was then, but sunnier,
somehow, as he basks in the familial glow of “The Mormon Way of
Doing Business.”
The father of four is age 40 this year, and this milestone is
having a profound emotional effect on him. He realizes, he said,
that in actuarial terms his life is probably half over, and he still
has so much that he wants to accomplish.
This includes writing more books, such as one under way about the
eminent domain controversy that began at New London's Fort Trumbull
and went to the U.S. Supreme Court. That book and “Without
Reservation” are the hardest he's ever done, he said, because there
are so many different threads.
But primarily, he said, right now he wants to make films.
For the “Mormon Way” documentary, he said, he did everything
himself, learning the craft along the way. It was exhilarating, he
said.
He's also excited at the prospect of a feature film version of
“Without Reservation,” having recently sold the movie rights, after
a previous option expired without any action, to a former partner of
filmmaker Oliver Stone.
Unlike his other books, Benedict said, both “Without Reservation”
and the eminent domain saga are well-suited to feature films.
The main thing on his agenda now, however, is next week's trip to
Mormon Country, Idaho and Utah.
There he will show his documentary film and speak at the Brigham
Young University campus in Provo, Utah, his alma mater, and the BYU
campus in Rexburg, Idaho. The film will air on BYU-TV and PBS
affiliates in Idaho, Wyoming and Utah.
It will also be available in February on DirecTV.
Benedict plans only two book signings in Connecticut, at 7 p.m.
Jan. 29 at the Waterford Public Library and Jan. 30 at RJ Julia
Booksellers in Madison.
“The Mormon Way of Doing Business” is not a preachy book, and
even readers who won't take all its recommendations to heart may
find some useful or applicable advice on sensitive topics such as
alcohol and adultery.
To stay sober when those around you aren't, the book puts forth,
can be a tremendous business asset. So, too, can traveling with your
wife.
And all that energy spent on acquiring and maintaining luxury
items can wind up being a physical, emotional and spiritual drain.
The executives featured in the book were reluctant, at first, to
discuss their private lives, said Benedict. None of them, he said,
want to police their employees' personal lives, and while they may
abstain from alcohol, for example, they realize it would be absurd
to demand that others do the same.
Benedict said the impetus for the book was a casual conversation
he had in 2004 with a friend and editor at Warner Books, Rick Wolff,
who had invited him to be on a Sunday talk show. He reminded Wolff
that he tried to reserve Sundays for his family, and that segued
into a conversation about Mormons, business, and prominent Mormons
in business.
Wolff had an idea, and two days later, Benedict had a book
contract.
One of the more intriguing aspects of the Mormon religion is the
practice of tithing, or giving 10 percent of one's income to the
church. Tithing is an ancient practice, found in the Bible and not
unique to Mormons.
But executives profiled in Benedict's book take it seriously, as
does the author, he said.
The Mormon practice of young men, and some women, devoting two
consecutive years to spreading the church's message door-to-door,
while abstaining from dating, television and even regular contact
with family, teaches a level of perseverance and sacrifice that few
other people in business can call upon, Benedict said.
He did it, and it continues to serve him well, he said.
All the executives he profiled are men. Mormon women are free to
enter business or politics, but the wives in this book, like
Benedict's wife, Lydia, chose to defray a career and focus on
raising their children.
At least they aren't doing it all alone. Benedict said he devotes
all his time outside work to his family, and would rather take his
children than one of his pals to a baseball game. That, he
indicated, is no sacrifice.
http://www.jeffbenedict.com/ 